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Be aware that as an ability cost means the ability cant be used on his first turn, as characters whose ink hasnt dried (their first turn played) cant exert

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Being printed here does not make them Standard legal

And thats it

I think the saving grace on Ardyn here that just might help it see some play is that you can get his ability to trigger the turn he enters the battlefield

Zell is probably a fine inclusion in most red decks, but it really excels in red/green landfall where multiple landfall triggers each turn help you to press your advantage much more effectively