Hair Texture Continuum [2023 Update] Brand Trust social media

social media

THEY ARE MOST LIKELY TO USE HAIR CLEANSING AND GENERAL MAINTENANCE PRODUCTS

Defining Clean Beauty

hair is empowering

or take steps to maintain their scalp health

Hair Texture Continuum [2023 Update] Brand Trust social mediaThis study builds upon SSIs 2019 and 2021 Texture Continuum reports. In the first texture study SSI created a total market segmentation based on all ethnicity groups. In 2021 and 2023 this report has drilled down to the core multicultural haircare consumers: African American, Latina, and multiracial women. These consumers represent around one third of women in the United states, with this proportion predicted to increase considerably over the next 20