MEN: A Deep dive into the Multicultural males styling, purchasing and grooming habits. (update) Protective Styles and around 16% actively dislike

and around 16% actively dislike

Market Size

Wigs and Other Extension Trends – what is the preference

however this proportion is outweighed by the number going (or going back) to natural hair

African American women have used 4

MEN: A Deep dive into the Multicultural males styling, purchasing and grooming habits. (update) Protective Styles and around 16% actively dislikeTHE MULTICULTURAL MENS HAIRCARE SEGMENT APPEARS TO BE COMING OUT OF A PERIOD OF GROWTH, HAVING PREVIOUSLY LED THE TOTAL MARKET. THE SEGMENT HAS BEEN EXPERIENCING A RECENT DECLINE IN BOTH THE HAIRCARE AND GROOMING SPACE. OVERALL, 72% OF AFRICAN AMERICAN AND MULTIRACIAL MEN REPORT USING HAIR AND GROOMING PRODUCTS AT HOME. THEY ARE MOST LIKELY TO USE HAIR CLEANSING AND GENERAL MAINTENANCE PRODUCTS, SKIN CARE AND FACIAL HAIR SHAVING PRODUCTS, AND STYLING