They get labeled as B&W but these cards came from products all the way through SwSh
Urza, Lord High Artificer does it all: It generates obscene amounts of mana, gives you an outlet for infinite mana, and even combos with cards like Winter Orb and Static Orb to lock your opponents out of the game
If theres X in it, weve declared the value on announcement
Partner with Jacob Frye (When this creature enters the battlefield, target player may put Jacob into their hand from their library, then shuffle.) It has a tapped ability for one generic, Tap: Draw a card, then discard a card
A little hype and scarcity goes a long way in helping cement the popularity of a game and ensuring its longevity
Cards often spike right after a set releases when supply is low, then drop as more packs get opened