Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques die sich für die erfolgreiche

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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques die sich für die erfolgreicheAuthor: Mike Grigsby Category: Business & Finance Language: English Publisher: Kogan Page Publication date: April 3, 2018 Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real