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Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement pragmatic reinvention of psychology basedAuthor: Julie Atherton Category: Nonfiction Language: English Publisher: Kogan Page Publication date: October 3, 2019 Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align