Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant - W. Chan Kim bundles What they have in common

What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business

By Lovedeep Bhullar

ਜੇ ਵਿਗੜ ਜਾਵੇ ਤਾਂ ਜੋ ਕੋਲ਼ ਹੈ ਉਹ ਵੀ ਆਪਾਂ ਗਵਾ ਲੈਂਦੇ ਹਾਂ""

Jaspal Singh Mayell

Soon after the British annexed his kingdom

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant - W. Chan Kim bundles What they have in commonThis worldwide bestseller challenges everything you thought you knew about the essentials for business success. Updated with new content, Blue Ocean Strategy argues that fierce competition is reduced to a bloody ocean of rivals fighting for ever smaller profits. Based on a study of 150 strategies (covering more than 100 years across 30 business sectors), the authors show that lasting success comes not from fighting battles with competitors but from