Everything Explained That Is Explainable: On the Creation of the Encyclopaedia Britannica's Celebrated Eleventh Edition, 1910-1911 HUM000000 ISBN-13: 9780226468266

ISBN-13: 9780226468266

Traditional sales methods like cold calling are no longer effective

Dozens of the best scripts (along with many brand-new ones) have been expanded into bite-sized chapters full of funny

Walsh explores the religious and political dimensions of Chinese state ideology

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Everything Explained That Is Explainable: On the Creation of the Encyclopaedia Britannica's Celebrated Eleventh Edition, 1910-1911 HUM000000 ISBN-13: 9780226468266Everything Explained That Is Explainable is the audacious, utterly improbable story of the publication of the Eleventh Edition of the legendary Encyclop dia Britannica. It is the tale of a young American entrepreneur who rescued a dying publication with the help of a floundering newspaper, and in so doing produced a series of books that forever changed the face of publishing. Thanks to the efforts of 1,500 contributors, among them a young staff of